Week 12

2 May, 2021

This week I thought I’d share more of the process behind the background graphics of superultra.dk. The idea came from having some sort of interactive element on the front page which builds on the concept of super ultra. The story behind the name is that it’s an ironic take on my design aesthetic. I like simple, minimalistic, understated objects that unfold in use, but I thought it would be fun to use the prefix super ultra for whatever I create - a super ultra toothbrush for example. ...

Week 11

25 Apr, 2021

I missed a couple of weeks there! The weather has been excellent here in Denmark, and I’ve spend the last couple of weeks in Copenhagen enjoying the sights and good company of friends. Recently, I gave a talk about ‘innovation in practice’ to a Danish tax audit company, which reminded me that I should have a company to refer them to, so I’m spinning up my old company that barely ever existed: superultra. ...